Haider Alleg

Hi, I'm Haider, CEO and Founder of Emotion DG

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Haider Alleg, 27, Geneva, is a digital enthusiast specialised in global e-marketing activities, as well as a conference speaker and a serial entrepreneur. Working currently as a Global eMarketing Manager for Gedeon Richter PregLem, he is in charge of the global digital strategy of Esmya® and supports the deployment of e-tactics in several European countries. Holding a French Engineering degree and a Masters in Marketing, Haider has developed a natural curiosity for new marketing usages for the digital channel. 4 years of experience with 2 international digital agencies have exposed him to the greatmarketing challenges of the pharmaceutical industry and Fortune 100 companies such as Nestlé. Haider’s areas of specialization include Social Media marketing, online consumer insights mining, the reporting of e-data and the definition/execution of performance/ROI oriented digital strategies. He has developed several KPIs and processes to better understand and know where to act on social media. Feel free to follow him on his Twitter account (@Haider_Alleg)!

Founder/ eMarketing and New Technology Consultant at Haider Alleg W.A.M.S. (Rushology.fr)

January 2003 - December 2012

Freelance then Micro-entrepreneur in France & Switzerland for agencies, small accounts and new start-ups. CMS setup (Wordpress, Joomla), eMarketing campaigns and eCommerce.

Account Manager | Digital Strategy at Virtua SA

September 2011 - May 2012

- Key Account Management on Global Brands (Nestle, Medtronic) - Virtua Human Care SBU management (internal division dedicated to the health/hygiene/beauty sectors) - Establishement of digital strategies that bring measurable value against our clients' objectives (pre-sales, sales, consulting) - Social media expertise (b2b/b2c social media strategies, viral marketing, social media research ...) - Speaker at different conferences on digital tactics (Rezonance, eCom...)

Online Marketing Manager at Virtua SA

June 2010 - September 2011

o Social Media Expertise o ePharma Expertise and marketing programs for the Pharma companies at a global and local level o Consulting in web marketing concepts and strategies o Setup and manage online campaigns (PPC, display, ...) o Analyse the client's existing web strategies and recommand key actions to optimise their KPIs with web analytics (GA, Omniture, Webtrends...) o Propose and create dashboards that show the eficacy of the emarketing activities and the end impact on the ROI o Participate in the development of the eMarketing department of Virtua

International eMarketing Specialist at Boomerang Pharmaceutical Communications

September 2008 - May 2010

Novartis Ilaris Online Brand Strategy Management Novo Nordisk Brands Portefolio Management o NovoMedLink Europe Portal o NovoSeven AcquiredHaemophilia o Femcare Eviana, Vagifem, Vagifem10 (USA) o Norditropin Marketing Intelligence and web-analytics (Omniture, Web-trends, GA) eMarketing consultancy (web 2.0 and web-metrics expert) eDetailing and rich content development Search Engine Optimisation, Search Engine Marketing Media planning (rich media, social media, banner campaign, emailing) Quality project and lean management Deadlines management & project plans Budget optimisation & insights Survey, market research and audience study Online services/products creation Internal and external emarketing specifications Wireframing and creative directions Client contact and communication Sub-contractors management References: John Radford (Account Manager), Vianney Balland (Operation Manager), Emmanuel Bueb (CEO)

Project manager in Marketing/e-business at Electricite de Strasbourg

September 2007 - September 2008

Leader in energy in Alsace for over 100 years, local actor reference of the group EDF, ES, is one of the major players in the energy french sector . ? Monitoring the buzz www.lenergieservicescompris.com ? Monitoring of the game contest www.zetrilogie.fr ? Monitoring the development of communication and online services on www.electricite-strasbourg.fr ? Preparation of the iso 9001-2000 audit of the cell e-business ? Writing CDC and tenders ? Optimizing forms non-interconnected ? Reportings and creation of dashboards (Webtrends, Wysistat, Google Analytics) ? Creating quiz online ? Project around the dematerialization of invoices (memory-end study) ? Watch on social networks and blogs Ref: Bernard Bloch (Online/Offline Communication Manager)

Junior Kaizen Project Manager at TREVES

December 2006 - September 2007

? Leading workshops of continuous improvement (5s, QRQC, KANBAN) under the Career Excellence Industrial Group (team of 10 people) ? Preparation of the audit ISO TS 16 949 ? Invigorate internal communication, ? Establish visual management to educate operators at their workstations, ? Capitalize the experience of R & D continued to plan social plant in writing mode operating positions. ? Development of a database for optimal management of sheets setting machines to reduce the rate of scrap. Ref: M. David Goumillou (Quality & Progress PTPM)

IT Project Manager assistant at TREVES

September 2005 - December 2006

? Develop a solution Wifi tracking data to improve the process of the Supply Chain (reliability of stock) - Budget 45 000 EUR ? Improving the flow of information, ? Homogenize programs and park machine at the group, ? Develop specific VBA interfaces for specific needs data from the ERP. Ref: M. Philippe Berthome (RSI World - TREVES)

Trainee at Caisse d'Epargne

July 2005 - August 2005

?Phoning and monitoring of equity portfolios Ref: M. Herve Moschler

Trainee at Caisse d'Epargne

July 2004 - August 2004

?Preparation supports internal communication Ref: M. Christophe Giardinni

Trainee at Audio Car Concept

May 2004 - June 2004

Duration six weeks: Stage as network administrator, web developer society Concept Car Audio in Haguenau, ? creation of a wifi network of surveillance cameras ? creation of a Web e-commerce (20 000 ref) in Oscommerce Ref: M. Franck Adam

Trainee at Caisse d'epargne

July 2003 - August 2003

?Publipostage, ?Ads and advices about the service "Moneo". Ref: M. Herve Moschler

Global eMarketing Manager at PregLem SA

May 2012

In charge of all global digital activities for the HQ from Corporate communication to the Esmya(R) eMarketing roll-out.

Ecole de Management de Strasbourg

2007 – 2008

Master

Reims Management School

2006 – 2007

Master

Concentration: Business, Marketing, Administration

Ecole nationale superieure d'Arts et Metiers

2005 – 2006

Bachelor (BSc)

Concentration: Quality, Lean Management, Industrial Management

LEGTI Alphonse Heinrich

2003 – 2005

Bachelor (BSc)

Concentration: Information technology for the industry and services

digital marketing, health innovation, fast cars